In any event, by the time she expressed her bewilderment about not knowing “what she did wrong” when she failed to make a sale, I was, to put it mildly, disinclined to enlighten her. (Besides, I was pretty sure she didn’t really want me to answer that.)
But for the enlightenment of others, here’s the top five things she did wrong (not including things not under her control like it taking over thirty minutes to get a cup of coffee at the supposed “wow you” breakfast at the country club, and the B side of their model unit being claustrophobia inducing and designed at angles that would be appropriate only in R’lyeh, and things we’ve already covered, like claiming to be empathic):
5. Taking what felt like forever to get to a point, any point, including the point of providing numerical data even after being specifically asked several times.
4. Continuing to repeat dubious claims even in the face of my obvious skepticism. (Sorry, but I didn’t believe your business model was putting major hotels out of business even before I (eventually) got the details of your business model, and I definitely don’t after.)
3. Repeating over and over that this wasn’t going to be a hard sell, right before starting in on the hard sell.
2. Asking for an idealized amount of time off we’d like to take in any given year and how much we’d expect to spend, and trying to use that number as a bludgeon for the amount of money we were “committed” to spend. (Nope, sorry, it doesn’t work that way, and I can’t even honestly call it a “nice try.”)
And tying for first place:
1. Getting petulant and pouty when I looked at everything offered, and legitimately decided it wasn’t for me (This reaction only served to foster a certainty that I never wanted to deal with you or your company again.) and not being able to grasp the idea that it really wasn’t about the money.
So in long, it was a nightmare . . . but at least I got a story out of it.