It’s another pressed for time Monday for me, so here’s a little experiment that I just tried that you can try at home:
Open up your favorite search engine and type in the word “boys,” nothing else, just “boys,” and see the results.
Now open up that same search engine in another window and type in the word “girls,” and compare those results to your prior search.
Your results will almost certainly differ, of course, but I couldn’t help but notice the top ads for my “boys” search were one job search website, one sports camp, and one site touting custom glow skull T-shirts, while the top ads for my “girls” search was one involving the HBO series Girls, and two “sexy” dating sites.